I typically resist the usual "sales" in my little shop.
However, I usually mark all inventory down in August. August is simply too hot for all of my base oils and product. I think of the summer clearance as "Christmas in August".
I have been toying with the idea of a monthly 'special'.
I invite your comments on this notion.
What do you do in your shop?
If you are a consumer, what draws you to a shop?
I created many new soaps before Christmas, as I like a good, long curing time - although that is not always possible with 'in-demand' soaps!
I am now thinking of some new strategies for 2011 (Can you believe it is going to be 2011?!).
Any thoughts, comments and suggestions are welcome!
As always.......thank you.
I love our 'soap blog' community.
I have found that most of my blog readers are more supportive, respectful and helpful than any of the soap forums.
THANK YOU!!!
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| Honey & Beeswax Soap Log |
In so much Love, Truth and Beauty.......
Very beautiful soap log!
ReplyDeletePeace :)
Thank you, Chandra!
ReplyDeleteWhat is your opinion re: sales/special pricing?
I think that Monthly Specials are definitely something that draws people into shops. If they know that there's always a new special, it urges them to come back. And, that's one more easy newsletter and blog post and FB post to do as well =) Plus, it helps you get rid of stock that you may have produced too much of as well. I vote for one monthly special ...
ReplyDeleteThank you, Anne-Marie!
ReplyDeleteI tend to agree!